Jenifer Matt : "Print has to compete by helping marketers justify their spend and then track the effectiveness."

I advise you to read this very interesting post by Jenifer Matt about the ROMI of print. It's an invitation about how to collectively make Print efficiency measurable.

Read original article : ROMI - Return On Marketing Investment by Jenifer Matt


Articles les plus consultés

Outbrain et Taboola : ou quand Voici s'invite chez Beuve-Méry

Sécurité : "Have I been pwned?", le service qui vous dit si votre compte a été piraté

Mindmapping : Xmind passe au cloud