The Sunday Times Debuts on the iPad Using WoodWing´s Digital Magazine Tools

(communiqué de presse - press release)

The iPad app of Britain’s best-selling quality newspaper offers a number of innovative features and compelling content.

ZAANDAM, The Netherlands (December 13, 2010) – WoodWing Software, a leading international supplier of cross-media publishing solutions and an innovation leader in the tablet publishing market, announced today that The Sunday Times is creating its feature-rich weekly iPad editions using WoodWing’s Digital Magazine Tools.

The Sunday Times is Britain’s biggest and best-selling quality newspaper. Its iPad edition not only offers all 12 sections and the full content of the printed newspaper; it has also been extensively enriched with videos, images, interactive graphics and tables, shopping options and much more, leveraging the features available in WoodWing’s Digital Magazine Tools. The Sunday Times provides different layouts for landscape and portrait mode.

Section-based download ensures comfortable handling of rich content
One of the key features of the app is that readers can download the newspaper section by section. The section page displays a virtual newsstand of all available sections, allowing readers to download the content of their interest. Using the new progressive download functionality provided by WoodWing´s Digital Magazine Tools, users can start reading almost instantly, while the download of the rest of the section continues in the background. Each section has its own individual cover, table of contents and page viewer.

John Witherow, editor of The Sunday Times, said, “This is the first time a multi-section newspaper has put everything onto an app, and lots of video and graphics bring The Sunday Times to life. We are proud to deliver a really beautiful reading experience for the iPad.”

The iPad editions of The Sunday Times include three very attractive magazines and a convenient radio and TV guide. Innovative navigation features like the headline scanner on the cover pages of news sections and the map-based access to worldwide news stories have been implemented. Readers can also contact the editors to comment on stories.

Granular purchasing options including subscription
The iPad editions of The Sunday Times are complimentary with the digital subscription of £2 per week, which includes access to The Times iPad Edition and Web sites (, It is also complimentary with a seven-day newspaper subscription. In addition, readers can purchase individual editions from within the app for £1.79.

“Media Systems has been proud to offer our expertise to help bring this project to fruition,” said Paul Driscoll, Publishing Director at Media Systems Ltd, one of WoodWing´s Gold Authorized Solution Partners in the UK. “The mixture of superb WoodWing functionality, Media Systems’ technical expertise and the imagination of the Sunday Times design team has resulted in a stunning and innovative app, one that we are delighted to help News International to launch.”

“The Sunday Times is an impressive example of how publishers can leverage their media brands to offer their readers extremely rich content in a compelling way,” said Erik Schut, President of WoodWing Software. “The teams at The Sunday Times and our partner Media Systems did a great job – reading The Sunday Times on the iPad is a stunning media experience that will easily keep you engaged all Sunday long.”

100+ Apps, 1,000+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, with more than 100 publications now using the tools. Furthermore, publishers worldwide have produced over 1,000 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet publishing solution on the market today.

Currently, about 25 publications per month are brought to the iPad using WoodWing´s solution. WoodWing offers a continuously updated list of iPad apps created with its Digital Magazine Tools at As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.

About Media Systems
Since 1993, Media Systems has operated as an independent software specialist providing integrated solutions to the publishing industry. Media Systems is a WoodWing Gold partner and excels in providing, installing and customizing WoodWing’s Content Management solutions for multi-channel publishing. Media Systems also supplies cutting-edge sales, production and financial systems to the UK Publishing industry and has a customer base spanning the UK, Ireland and South Africa. The core management team has over 200 man-years experience in the publishing and computing industry and is well-equipped to provide the quality, cost-justified business solutions demanded by the industry. More information is available on the Web at

About WoodWing

WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.

WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at
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Press contact
Stefan Horst

PR Manager WoodWing Software

T: 0049-151-12 72 63 62